CASE STUDY: Sara Lee
Company Overview Sara Lee International is a global manufacturer and marketer of high-quality, brand-name products for consumers throughout the world. The organization has operations in 58 countries...
View ArticleCustomer Marketing Gets Organized
Background Limited Brands, Inc. (LBI) is as much of a shopping- mall mainstay as food courts and teenagers. Founded in 1963, with one womenâs apparel store in Columbus, Ohio, Limited Brands has grown...
View ArticleMarketo: SophisticatedYet Easy B-to-B Marketing Software
Marketo provides sophisticated yet easy marketing software that helps business-to-business marketing professionals quickly drive revenue and improve accountability. Marketo automates lead generation...
View ArticleAre They Hot or Not?
A guide to aligning sales and marketing by implementing lead scoring. The growth of the Internet has increased friction between sales and marketing. Buyers don't wait for a sales person to call them...
View ArticleSurviving and Thriving in the Customer-Driven Age
As the global economy has become more interconnected and âflat,â the pressure to increase performance has accelerated. The demands for new market share, new revenues, new levels of efficiency and...
View ArticleAccelerate Marketing Productivity
Aprimo is the global leader in delivering software that translates the value of the brand into value for the enterprise. Aprimo provides an enterprise marketing management (EMM) product to leading...
View ArticleNikon”s Journey to Leadership
Nikonâs implementation of its customer experience management strategy demonstrates the power of knowing your customers. It also shows the importance of understanding their needs as well as what...
View ArticleMicrosoft® Dynamics – CRM As a Solution Platform
A Powerful New Paradigm for Application Development Microsoft Dynamics CRM has grown in popularity with businesses and organizations of all types because of its ease of use and effectiveness as a...
View ArticlePerformance Marketing Continues to Soar in the Travel, Tourism, and Leisure...
Press Release January 31, 2013 The US online travel market has grown exponentially in the last 12-24 months, with the WTCC reporting that it reached $313billion in 2012*. Global performance network,...
View ArticleNo Growth for CJ As ValueClick Takes A Pounding
Commission Junction’s parent company, ValueClick lost almost 20% of its value this week after announcing poor Q2 results. The only bright spot seemed to be their retargeting , with expectations of new...
View ArticleCASE STUDY: Sara Lee
Company Overview Sara Lee International is a global manufacturer and marketer of high-quality, brand-name products for consumers throughout the world. The organization has operations in 58 countries...
View ArticleCustomer Marketing Gets Organized
Background Limited Brands, Inc. (LBI) is as much of a shopping- mall mainstay as food courts and teenagers. Founded in 1963, with one womenâs apparel store in Columbus, Ohio, Limited Brands has grown...
View ArticleAre They Hot or Not?
A guide to aligning sales and marketing by implementing lead scoring. The growth of the Internet has increased friction between sales and marketing. Buyers don't wait for a sales person to call them...
View ArticleMicrosoft® Dynamics – CRM As a Solution Platform
A Powerful New Paradigm for Application Development Microsoft Dynamics CRM has grown in popularity with businesses and organizations of all types because of its ease of use and effectiveness as a...
View ArticleCASE STUDY: Sara Lee
Company Overview Sara Lee International is a global manufacturer and marketer of high-quality, brand-name products for consumers throughout the world. The organization has operations in 58 countries...
View ArticleNikon”s Journey to Leadership
Nikonâs implementation of its customer experience management strategy demonstrates the power of knowing your customers. It also shows the importance of understanding their needs as well as what...
View ArticleMarketo: SophisticatedYet Easy B-to-B Marketing Software
Marketo provides sophisticated yet easy marketing software that helps business-to-business marketing professionals quickly drive revenue and improve accountability. Marketo automates lead generation...
View ArticleCASE STUDY: Sara Lee
Company Overview Sara Lee International is a global manufacturer and marketer of high-quality, brand-name products for consumers throughout the world. The organization has operations in 58 countries...
View ArticleMarketo: SophisticatedYet Easy B-to-B Marketing Software
Marketo provides sophisticated yet easy marketing software that helps business-to-business marketing professionals quickly drive revenue and improve accountability. Marketo automates lead generation...
View ArticleCASE STUDY: Sara Lee
Company Overview Sara Lee International is a global manufacturer and marketer of high-quality, brand-name products for consumers throughout the world. The organization has operations in 58 countries...
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